• Using social media marketing tools to create and maintain the company’s brand.
• Working with digital marketing agencies to develop social media marketing campaigns.
• Interacting with customers, stylists, and other stakeholders via the company’s social media accounts.
• Researching social media trends in the fashion and styling industry and important fashion events in the region for Taffi to cover.
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
• Daily Reposting and uploading product recommendations from stylists and fashion influencers' SM accounts to Taffi’s SM accounts, making sure they’re linked to Taffi’s web app.
• Post on Social Media, develop captions and creative visuals. 
• Create a Monthly social media content calendar that should be aligned with Taffi’s internal & external events.
• Post daily stories of competitions, quizzes, recommendations, tips, and advice to boost high-level and low-level engagement and conversions.
• Suggest reels and TikTok trend videos for stylists to produce on a weekly basis and post the TikTok and reels on platforms.
•  Produce reels, TikTok videos, blog posts following the latest SM trends and fashion trends and blog content strategy to direct Taffi’s curation efforts.
• Develop relationships with stylists and partners and collaborate with them on content and materials.
• Creating monthly social media reports & analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.

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Skills & experience we're excited about

• Crafting engaging content and must constantly align content with customer trends and market changes to interest and engage people. 
• Computer skills, skills in using social media platforms, tools that analyze social media platforms, and use digital technologies to meet the goals of social media campaigns. 
• Skills in learning social media trends, identifying new social media tools, and finding real-time online conversations. 
• Understanding of the trends and techniques of social media as well as the company’s online presence to effectively handle social media marketing. 
• Organizing tasks to meet deadlines, work according to schedules, and must meet marketing and business goals.