Job Description

KEY ACCOUNTABILITIES

Description

Marketing Intelligence

• Support in monitoring internal and external reports to understand how LCGPA is perceived and how the Authority can improve its brand image in support of its overall organizational objectives.
  
  

Research and Analysis

• Conduct market research to identify the best practices in the national and international market regarding marketing methods, plans tools and other materials, provide recommendation that are applicable for LCGPA to the Marketing Director to assist in the process of decision-making.
• Support in preparing marketing studies to develop effective marketing methods and initiatives that are in line with the approved policies and procedures of LCGPA.
  
  

Marketing Campaigns

• Support in Planning and the execution of marketing campaigns to ensure building and monitoring constructive awareness of LCGPA’s identity and strategy amongst key external stakeholders.
  
  

Policies, Systems, Processes, Procedures, Standards and Reports

• Follow all relevant functional policies, processes, standard operating procedures and instructions to ensure that work is carried out in a controlled and consistent manner.
• Prepare timely and accurate reports and functional deliverables to meet the functional requirements in order to achieve the desired efficiency and performance excellence.
• Work with existing systems to carry out designated economic research activities, either to support others or to deliver prescribed outcomes for part of a research program.
  
  

Related Tasks

• Perform any other related tasks and duties as directed.
  
  

Technical Competencies

TECHNICAL COMPETENCIES

• Vendor Management – Proficient
• Brand/Image Awareness – Advanced
• Content & Media Production – Proficient
• Photography & Montage – Proficient
• Media Management – Advanced
• Corporate Marketing – Advanced
  
  

Education

Marketing, Business Administration or any related fields.