Job Details

  • AddressMakkah, Saudi Arabia
  • SalaryN/A
  • Experience 7 to 10 years
  • Employment Fulltime

Market Research Manager

  • Marketing and PR
  • KSA

Job Description
  • Understand business objectives and carry out market research to identify potential products\services for strategic growth.
  • Work with Sales, marketing & Industrial growth team, identify opportunities and carry out market assessment combined with feasibility study and commercial due diligence.
  • Prepare a comprehensive specific market research plan with milestones, time & task and present to management the progress on frequent basis.
  • Perform valid and reliable market research including SWOT analysis.
  • Carry out quantitative or qualitative research.
  • Design specific research methods such as questionnaires and carry out field surveys to discover prospective customers' preferences and market needs.
  • Conducting in-depth data analyses using traditional and advanced methods
  • Analyze and interpret data to identify solutions and recommend to management the results.
  • Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation.
    • Remain fully informed on market trends, other parties research and generate growth opportunities, strategic assessment, financial feasibility & Go to market plans for management evaluation.

 

Requirements:

  • Bachelors or advanced degree in business administration, marketing, or related field.
  • 7 - 10 years' experience in Marketing, Business development and\or Market research, and Analysis. 5-7 years in Industrial\Manufacturing sector preferred.
  • Strong analytic and critical thinking skills
  • Strong communication and presentation skills
  • Expertise with MS Office, and statistical packages (SPSS, SAS or similar), CRM programs
  • Ability to interpret large amounts of data and to multi-task.
  • Search engines, web analytics and business research tools acumen
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
  • Working knowledge of data warehousing, modelling, and mining
  • Willing to travel within Saudi Arabia for field surveys & customer\market visits.
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