Job purpose:

- Drive development and execution of Umrah & Leisure travel OTA Marketing strategies.


Job responsibilities:

- Create customer demand and lead generation. Work closely with digital marketing channels including Email marketing, Webinars, Content marketing, Organic & Paid Search, Social media, Mobile, Video & Inbound calling.

- Research, identify customer segments, and acquire customers to achieve Saudi leisure travel revenue (within Saudi Arabia & key inbound markets).

- Acquire B2B & B2C user traffic to generate revenue, bookings & BRN count from the Umrah portal in multiple markets across the globe.

- Collaborate with advertising, media & production agencies. Build relationships with key influencers & bloggers.

- Identify digital trends & insights and optimize spend & performance based on them. Plan & execute tactics using testing for conversions and optimize user funnels.

- Create & build an Elaf integrated content strategy across Umrah academy, syndicated sites, influencers, and marketing partners.

KPIs:

- Drive user trials, lead conversions & repeat traffic.

Qualification

Education:

- MBA/ Bachelor of Business Administration (Marketing).


Experience:

- Must have overall +5 years of experience and a minimum of 3 years experience in core Digital marketing.

- Demonstrable experience managing Google SEO/SEM, marketing database, email, social media, display advertising campaigns, webinars, mobile marketing & inbound calling.

- Experience in optimizing landing pages, user funnels, A/B and multivariate tests.

- Experience in OTA or Travel agency is a plus.

- Fluency in English, Arabic.


Skills:

- Strong analytical skills, with good knowledge of Google analytics.

- Working knowledge of HTML, CSS, and JavaScript development is a plus.


- SEO/ SEM.

Another requirements:

- Saudis only.

If you think you have the required specifications, please apply directly via LinkedIn or via email by Career@elafgroup.com with mentioning (Digital Marketing Manager) in the email subject.