Hiring for a multidisciplinary holding in Iraq a “Brand Marketing Manager” whose main responsibility is raising the awareness of the business in a competitive market by working across Brand, Advertising & PR to produce a coherent and relevant story and collateral for customer segments.

Main Outputs:

• Manage end to end development and go to market of key demand generating activity and brand building campaigns including ATL, BTL, Digital, Experiential, etc.
• Design and manage the end to end customer journey.
• Work closely with the in house Marketing team and agencies to develop and help execute local marketing activity to enhance the awareness and positioning in Iraq and ensure consistency of message and propositions.
• Define company’s positioning and create fully integrated communications across all customer touch points that have real cut through and are effective.
• Deliver new campaigns on time and within budget.
• Work with marketing team to deliver best in class innovative campaigns that help create a brand that is the most exciting and drives the deepest affinity within the category.

Functions/Activities/Responsibilities:

• Work as part of the campaign team to deliver both ATL and BTL campaigns across traditional media.
• Develop and lead the joined up plan between the different parties in the marketing team function to achieve the goals set out.
• Support Head of Marketing to deliver best in class end to end campaigns across all channels and work in a flexible environment with multiple reporting lines.
• Foster a deep working relationship with media agencies to ensure benefits from our annual media spends.
• Manage Brand awareness and reputation.
• Set long term strategy but also reacting to current events in market.
• Maintain relationships with external suppliers and customers.
• Identify new suppliers that will enable the achievement of our key objectives.

Personnel Specification: Qualifications / Education

• BA in Marketing and Communication, Master’s degree is a plus.
• 5+ years of relevant experience working in a fast paced environment in addition to strong commercially focused experience with sound understanding of the Principles of Marketing.
• Experience in brand building and marketing communications ATL and BTL, Digital and Channel Marketing.
• Expert understanding of the Iraq market and the competitive environment.
• Experience in managing multiple internal and external stakeholders.

Competencies:

• Good people and relationship skills.
• Confident and positive communicator.
• Clear and concise management and communication skills.
• A high level of organizational ability. 
• Good attention to detail.
• Agency management skills.
• Ability to brief and provide constructive feedback to agencies.
• Advanced computer literacy and spreadsheet skills.
• Excellent command of the Arabic and English languages.