BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT EGYPT IS LOOKING FOR A BRAND ACTIVATION EXECUTIVE- NEW CATEGORIES

SENIORITY LEVEL Junior Level Management

FUNCTION Marketing

LOCATION Cairo - Egypt

ROLE POSITIONING AND OBJECTIVES

Assist and support the Senior Brand Manager for the New categories, in the development and deployment of the new categories brand strategies across the market, ensuring effective cost management.

Reports to BRAND ACTIVATION MANAGER - NEW CATEGORIES

Reporting Level Individual contributor

Geographic Scope Egypt

What You Will Be Accountable For

• Assist the Brand Activation Manager in the development and implementation of BAT’s New Categories plans across the market
• Follow-up closely with New Product Introduction team to ensure new Brand Launches/Initiatives are delivered OTIF based on the defined cycle plan.
• Work closely with Digital Activation, Retail Activation and End Market Teams to ensure brand initiatives and cycle activities are implemented according to brand objectives
• Analyse brand related data to generate insights, identify potential issues and propose corrective actions and/or new brand activities
• Support the brand specific Activation initiatives and supply the overall development of Brand Activation plans
• Understand the impact of cost elements on brand profitability and monitor, report/follow brand support expenditure
• Collaborate closely with external agencies to ensure assigned brand activities are in line with the requirements of the brief while maintaining day to day communication to achieve desired outcome
  
  

CAN THIS BE YOUR FUTURE ROLE?

• Are you an upbeat professional with a strategical business approach ready to seek new challenges in a constantly evolving environment?
  
  

Essential Experience, Skills And Knowledge

• Bachelor’s degree in fields of Marketing, Business Administration, Communication or equivalent (University degree in Marketing, Brand and Commercial Science is highly recommended)
• Between 3 to 5 years of proven ability in the FMCG, Telecommunications or Digital industry
• Excellent presentation skills
• Great team player with strong interpersonal skills
• Budget Management capabilities.
• High level of MS Office skills (Word, Excel, PP, etc.)
• Fluency in English and Arabic (written and spoken)
  
  

BENEFICIAL

• Competitive salary, annual bonus
• Lunch at office canteen
• Health and life insurance
• Diverse and open team, engaging spirit
  
  

WE ARE BAT

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner - one of 50 most sustainable companies
  
  

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!